For this brief, I was asked to choose a retail or hospitality company from the list on the right whose existing brand marks are either flawed or non-impactful. I will diagnose the problems with their current brand and begin the process of rebranding. I'll be completing a comprehensive rebrand that includes research, strategy, ideation, design, and building out a brand system with assets. Since each company is unique, my process and deliverables may be slightly different from others.